White Ribbon 'the daily issue'

A newspaper made entirely from the 48,000 domestic violence articles published in Australia between January and September of 2023. But at 196 pages, ‘The Daily Issue’ included just 1% of the harrowing stories.

The newspaper was distributed nationally to politicians, journalists and influencers, leveraging their influence to spread our message well beyond our $0 media budget.

We generated 56 million impressions and brought white ribbon’s crusade to the forefront of Australia’s cultural agenda.

But we also made men more prepared to be part of the solution recording a +10% increase in men actively considering getting involved.

D&AD

2024 | Yellow Pencil for Special Issue Newspapers

OneShow

2024 | Bronze for Social Impact

AWARD

2024 | Finalist for Creativity for good - Equality

B&T

2024 | Finalist for The Award for Bravery

2023 | B&T Campaign of the Month

Effies

2024 | Finalist for Small Budget

Mumbrella

2024 | Finalist for Small Budget Campaign

2024 | Finalist for The Award for Bravery

Caples

2024 | Bronze for Print

2024 | Bronze for PR

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