Set against the backdrop of the nation’s beloved pub culture and iconic sporting heritage, this campaign is a tribute to the Australian way of life, blending the passion for sports with the practicality and adventure embodied by the new Kia ute.

With the Australian ethos at its core, the campaign goes beyond traditional car advertising, weaving a narrative that resonates deeply with the Aussie spirit. A tale of sporting heroes, unbridled rivalry, pub culture and most importantly, Kia’s first ever ute.

Effies

2025 | Bronze for Challenger Brands

2025 | Bronze for Other Consumer Goods

2025 | Finalist for New Product or Service

OneShow

2024 | Bronze for Integrated

2024 | Finalist for Film

AWARD

2024 | Silver for Social Media - Use of Talent and Influencers

2024 | Bronze for PR & Promotion - Product Launch

2024 | Bronze for Craft - Casting for Film Advertising

2024 | Finalist for Copywriting - Best Film Script, Individual

B&T

2024 | Campaign of the Month

2024 | Finalist for Best Integrated Campaign

2024 | Finalist for Best TV Campaign

2024 | Finalist for Best Video Campaign

MADC

2025 | Winner for Craft (Non-Charity)

Shots APAC

2024 | Bronze for Cinematography

2024 | Bronze for Best Concept

2024 | Bronze for Direction

2024 | Finalist for Editing (over 60sec)

2024 | Finalist for Casting

Clio Sports

2024 | Bronze for Integrated

2024 | Finalist for Film

Adnews

2024 | Finalist for Ad Campaign of the Year

2024 | Finalist for Game Changer Award

Best Ads

2024 | Winner for Best Film in March

Caples

2024 | Silver for New Product Launch

2024 | Bronze for Integrated

2024 | Bronze for Social & Influencer

2024 | Bronze for TV & Video Advertising