Taking the hateful words of viral misogynist, Andrew Tate, and turning them into an open invitation to ‘show up’ to international women’s day. At the time, his videos were impossible to escape so we hijacked his influence on the algorithm and turned it into something a bit more positive.

Conversations went beyond Aussie men, receiving international attention on BBCs ‘video of the day’ in the UK and delivering a total of 22 million media impressions.

One Show

2023 | Bronze for Social Impact

AWARD Awards

2024 | Shortlist for Equality

AdNews Awards

2023 | Diversity Award for FTC ‘Show Up For IWD’

B&T Awards

2023 | Best Campaign that Champions The Equality Cause

2023 | Shortlist for Award for Bravery

2023 | Shortlist for Award for Diversity

2023 | Women in Media Awards